no pee-quod for me!

Let me explain what exactly do i need to do for this assignment. i am required to redesign an international logo (the choices are given by my lecturer, Dr. Ken) to a more localized one. what it means actually, is that if the company were to start off from Malaysia, how would the logo look like?? i have chosen Starbucks's logo for this assignment....oddly enough, everyone has chosen this logo too...oh well.



Here is the history of the Starbucks logo. It is the image of a siren with 'twin-tails' . Originally it looked like an authentic 15th century European woodcut, the Starbucks siren was topless and had a fully visible double fish tail. Then, in the second version, which was used from 1987-92, her breasts were covered by her flowing hair, but her navel was still visible, and the fish tail was cropped slightly. In the current version, used since 1992, her navel and breasts are not visible at all, and only vestiges remain of the fish tails. Well, i thought that her fish tails were her arms covered with gloves or something, turns out i was wrong!

But why the name Starbucks then? Well, the name of the company was derived from Moby-Dick, although not in as direct a fashion as many assume. Gordon Bowker liked the name "Pequod" (the ship in the novel), but his then creative partner Terry Heckler responded, "No one's going to drink a cup of Pee-quod!" Heckler suggested "Starbo". Brainstorming with these two ideas resulted in the company being named for the Pequod's first mate, Starbuck.